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A cross-cultural study using Napping (R): Do Korean and French consumers perceive various green tea products differently?

2013

http://www.elsevier.com/locate/foodres ; WOS:000323239400065; International audience; With the increasing demands of global trading, interests in cross-cultural comparisons have increased to gain understanding in the differences of sensory perception and consumer acceptability. The objective of this study was to compare the differences in perception by Korean and French consumers of green tea produced in Korea, China, and Japan, using Napping (R) followed by ultra flash profile. In addition, overall acceptability was examined in both countries. The results of Napping (R) showed that the Korean consumers were able to discriminate the green teas according to their origins and processing metho…

genetic structuresmedia_common.quotation_subjectgreen tea[ SDV.AEN ] Life Sciences [q-bio]/Food and Nutritionwinescross-culturalultramotivesPerceptiondrinksCross-culturalFood scienceflash profilecatechinschoicemedia_commoncaffeineflavornapping (R)consumers' perceptionloire valleyfood and beveragesAdvertisingfood neophobiaGreen teaProcessing methodsoolongoverall acceptabilityPsychology[SDV.AEN]Life Sciences [q-bio]/Food and Nutritionpsychological phenomena and processesFood Science
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